Helping you connect your dots…

In my work I have come to understand why innovating in medicine is so difficult. It is primarily because the cultures are not only radically different - but often they are fundamentally opposed.  Just as a truly exceptional translator can walk seamlessly between two cultures, my ability to bridge the medical and design worlds is unique - and a great service to my clients.

“If I had asked people what they wanted, they would have said faster horses.” 
 -  attributed to Henry Ford

This quote, often attributed to Henry Ford, founder of the Ford Motor company, really illustrates the difficulty in finding the right people to ask the questions that you need answers to. I consult both as a designer with a in-depth knowledge of medicine, and a physician that truly understands design.  

   If you are a clinician struggling with a particular problem or you have the beginnings of an idea and want help designing a solution.  

   If you are a solo engineer/designer, an early startup or a well-established company looking for medical expertise that can truly understand the potential of their vision and help them realize it.  

   If you are a design consultancy that has all the requisite design skills but missing the medical knowledge that would really help your client.  

Reach out to learn more about how I can help you or your team. 


mDoc Healthcare LLC is an early stage digital health social enterprise focused on sub-Saharan Africa which aims to provide people living with chronic disease with an integrated care management platform by providing 24/7 access via mobile and web platforms to healthcare providers.  mDoc’s initial focus will be Diabetes Type II, Hypertension and co-morbid Depression.

We harness a 3 pillar approach to optimize the care experience for people living with chronic disease. First, we provide all patients a dedicated multi-disciplinary team (peer coach, physician, nurse, nutritionist and pharmacist)) which works with them to address their needs. Secondly, we provide e-tools and education to help promote lifestyle modifications. Lastly, given all patients will need in person care, we provide them with access to our geo-coded facility database of licensed facilities and providers and help them schedule appointments.
L. Nneka Mobisson-Etuk is co-founder and CEO of mDoc, a digital health startup aimed at providing an integrated care platform for people living with chronic disease in sub-Saharan Africa. Prior to founding mDoc, Nneka was Executive Director, Africaat Institute for Healthcare Improvement (IHI), a leading global health organization focused on healthcare quality improvement, where, through her leadership, IHI dramatically expanded its efforts at building sustainable change in healthcare delivery systems in Africa, the results of which are directly impacting millions of lives in 13 priority countries.  A pediatrician by training, Nneka was previously Vice President of Community Health and Population Health Management at the Connecticut Hospital Association, where she provided leadership to hospitals in the area of population health management, and devised statewide health initiatives to better address community health and reduce costs. At McKinsey & Company, she worked primarily in the area of strategy development for payers and providers, health care IT, and pharmaceutical companies. At The World Bank, she worked on investing in private health care in resource-poor countries and developing the health care strategy for Africa. She has also worked at Merck and Co., CDC, and SFH. She earned a bachelor's in Mechanical Engineering from MIT, her MPH from Emory University Rollins School of Public Health, and her MD and MBA from Yale University and completed her Pediatrics residency at The Children’s Hospital of Philadelphia. She is a 2014 World Economic Forum Young Global Leader, Yale Associate World Fellow and member of the African Leadership Network and is on several boards and committees. Nneka is also a wannabe pastry chef.
Imo Etuk is Co-Founder and CTOat mDoc. Imo has over 12 years of experience that spans the finance, healthcare and technology sectors.  Prior to mDoc, he was General Manager, Commercial for Wananchi Telecom, the leading multiple services cable company in East Africa, where he led
business development efforts in Africa, identifying target and markets, strategic partnerships and innovative business opportunities. He was also responsible for deal origination of opportunities valued at over $1.2m USD in yearly revenues. In addition, he developed and managed client
relationships to ensure business retention and established partnerships to create strategic alliances that reduced operating costs by over 14%. Imo, who spent over 7 years as an engineer at Comcast Corporation is passionate about technology and has led the development of the technical platform for
mDoc. He received his MBA from New York University Stern School of Business with concentrations in Finance and General Management and a Bachelor of Science in Electrical Engineering from Temple University. When he is not focusing on mDoc, he enjoys photography and playing golf.